Meraki Wedding Cakes
Meraki Wedding Cakes are all about providing stunning and unique wedding cakes and desserts. With a focus on florals, texture and flowing architecture, Nicky’s stunning cakes are truly works of art.
What we did
Nicky approached us wanting to rebrand her current caking and dessert business. For this rebrand, we really wanted to focus on the flowing, floral nature of Nicky’s designs. A bold and elegant font formed the basis for the brand design, which also included a flowing graphic the encapsulated Nicky’s stunning work. The colour palette is elegant and refined - a far cry from the often sugar-sweet pastels of other cake brands. This was essential in creating a point of difference to Nicky’s competitors. The brand suite was finalised with a series of brandmarks and submarks that only strengthen the brand identity and attracting Nicky’s ideal client.
